Repurposing fails when people copy-paste.
Instead, keep the idea and change the format.
One idea → multiple formats
Take one idea and ship:
- X thread (short, punchy)
- X single tweet (one sentence + punchline)
- LinkedIn post (story + lesson)
- Carousel (visual steps)
- Short video script (hook + 3 beats)
- Newsletter paragraph (context + nuance)
The easiest trick
Change the opening every time:
- question
- contrarian statement
- story
- “here’s the playbook”
Same core idea. Different skin.
